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Motorbike prices down in low season
2011-0803
The motorcycle market has been going down given the low season, with many motorcycle dealers cutting prices or launching promotions to attract customers.
Most motorcycle showrooms in HCMC and Hanoi have experienced a tough time since early this month. Traders said they had seen poor sales of both scooters and common gear-box motorcycles.
Many traders said they had lowered prices since late last month but the market had remained quiet. Many Honda Vietnam dealers in HCMC early this month slashed prices though the motorcycle producer has yet to take any action.
Almost all dealers of Honda Vietnam in districts 1, 5, 3, Tan Binh, and Tan Phu have adjusted down retail prices by VND2 million to VND4 million per unit of PCX, Lead or Air Blade scooters.
Meanwhile, common gear-box motorcycles have been marked down by VND500,000 to VND1 million per unit. At some Honda HEAD dealers, a couple of motorcycle models, even including best-selling PCX and LEAD scooters, have been sold under Honda Vietnam-suggested retail prices.
For example, the PCX scooter assembled by Honda Vietnam is available at some dealers at VND54.5-VND55 million per unit, including VAT but excluding registration fee, VND4-4.5 million lower than the factory-suggested price.
A Honda dealer on Hung Vuong Street in HCMC’s District 5 said business since early this month had dipped 20% compared to previous months, and that there were no signs of improvement this month.
According to Honda Vietnam, the suggested retail prices of its products will not be adjusted down despite tough market conditions.
“From our experience, the motorcycle demand traditionally declines this time of year,” said Tetsuya Kawahara, assistant director of Honda Vietnam. “Our product supply has increased significantly because our second motorcycle factory completed its expansion and officially started operating in early July.
“Our total motorcycle production capacity at our two factories has been scaled up from 1.5 million units per year to 2 million units. This also helps reduce motorcycle prices significantly on the market.”
In previous months, sellers of Honda Vietnam-assembled Air Blade scooters were able to earn a huge profit, at VND6 million to VND8 million for each unit sold, but the current figure is just a half.
Other motorcycle showrooms have also felt blue. A showroom on Cach Mang Thang Tam Street, District 1 said the high-end scooter market had been quiet. “In the first six months, we sold three or four SH and SP scooters a day, but now daily sales are down to one unit,” said a salesperson of the showroom.
The showroom has marked down prices by US$100 to US$200 equivalent per unit.
Busy outlets on An Duong Vuong Street in District 5 and scooter showrooms on Ly Tu Trong Street in District 1 are on the same boat.
Most motorcycle showrooms in HCMC and Hanoi have experienced a tough time since early this month. Traders said they had seen poor sales of both scooters and common gear-box motorcycles.
Many traders said they had lowered prices since late last month but the market had remained quiet. Many Honda Vietnam dealers in HCMC early this month slashed prices though the motorcycle producer has yet to take any action.
Almost all dealers of Honda Vietnam in districts 1, 5, 3, Tan Binh, and Tan Phu have adjusted down retail prices by VND2 million to VND4 million per unit of PCX, Lead or Air Blade scooters.
Meanwhile, common gear-box motorcycles have been marked down by VND500,000 to VND1 million per unit. At some Honda HEAD dealers, a couple of motorcycle models, even including best-selling PCX and LEAD scooters, have been sold under Honda Vietnam-suggested retail prices.
For example, the PCX scooter assembled by Honda Vietnam is available at some dealers at VND54.5-VND55 million per unit, including VAT but excluding registration fee, VND4-4.5 million lower than the factory-suggested price.
A Honda dealer on Hung Vuong Street in HCMC’s District 5 said business since early this month had dipped 20% compared to previous months, and that there were no signs of improvement this month.
According to Honda Vietnam, the suggested retail prices of its products will not be adjusted down despite tough market conditions.
“From our experience, the motorcycle demand traditionally declines this time of year,” said Tetsuya Kawahara, assistant director of Honda Vietnam. “Our product supply has increased significantly because our second motorcycle factory completed its expansion and officially started operating in early July.
“Our total motorcycle production capacity at our two factories has been scaled up from 1.5 million units per year to 2 million units. This also helps reduce motorcycle prices significantly on the market.”
In previous months, sellers of Honda Vietnam-assembled Air Blade scooters were able to earn a huge profit, at VND6 million to VND8 million for each unit sold, but the current figure is just a half.
Other motorcycle showrooms have also felt blue. A showroom on Cach Mang Thang Tam Street, District 1 said the high-end scooter market had been quiet. “In the first six months, we sold three or four SH and SP scooters a day, but now daily sales are down to one unit,” said a salesperson of the showroom.
The showroom has marked down prices by US$100 to US$200 equivalent per unit.
Busy outlets on An Duong Vuong Street in District 5 and scooter showrooms on Ly Tu Trong Street in District 1 are on the same boat.
Source: SGT
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