Ford welcomes 1,000th Fiesta customer in Vietnam

Ford Vietnam on Wednesday greeted its 1000th all-new Fiesta customer at Saigon Ford and celebrated the sales milestone since the compact car was launched in May.

Managing director of Ford Vietnam Laurent Charpentier joined Phan Duong Cuu Long, dealer principal of Saigon Ford, to hand Vu Thi Kim Mai the key to her new grey 5-door 1.6L Fiesta.

“We’re thrilled to have reached this milestone so soon after launch of the Fiesta,” said Charpentier in a statement, adding the car is known for its design, fuel efficiency, quality, safety and smart technology.

Launched in May, the Ford Fiesta assembled at the company’s Hai Duong plant has quickly become one of the clear leaders of Vietnam’s small car segment in just five months of availability.

Ford Vietnam reported September retail sales that surged more than 51% year-over-year to 825 units, representing an overall industry share of 7%. Ford’s strong performance in September was boosted by the success of the Ford Fiesta with 314 units delivered in that month alone.