Ford Vietnam marks 2,000th Ford Fiesta

Ford Vietnam on Thursday celebrated the 2,000th Ford Fiesta to roll off the line at its Hai Duong assembly plant.

Launched in May, the new Fiesta has quickly become one of the leaders in the compact car segment, with a fast growing number of Vietnamese customers appreciating its combination of design, fuel economy, safety, quality, smart technology and unmatched value for money.

Ford’s overall 2011 sales were given a significant boost following the Fiesta’s launch, which finished its first seven months of availability in Vietnam with total retail sales of 1,810 units and an impressive 18.4% share of its highly competitive segment.

“The class-leading All-New Ford Fiesta is connecting with Vietnamese consumers in so many different ways, and has truly set a new standard for small cars in the market,” said Laurent Charpentier, managing director of Ford Vietnam.

He added in a statement that the new Fiesta will continue to win over many more new-to-Ford customers and help drive another exceptional sales year for Ford Vietnam.